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On XX, Fally Ipupa doesn’t just deliver an album; he builds a world. And at the center of that architecture is TRESOR, stepping into one of his most expansive creative roles to date as executive producer, creative director, songwriter, producer, and featured artist.

Recognised for his genre-defying catalogue, sharp songwriting instincts, and visionary work behind the scenes, TRESOR has built a reputation as one of Africa’s most versatile creative forces. Across his career, he has moved fluidly between artist, producer, executive, and cultural architect, earning recognition for crafting globally minded records rooted in African identity. That broader creative outlook makes his role on XX especially significant, bringing the experience of a proven innovator to a project centred on both legacy and evolution.

The project stretches across Johannesburg, Paris, Los Angeles, Kinshasa, Cape Town, Stellenbosch, Oslo, and Amsterdam, a global recording journey anchored in Congolese musical identity but unafraid to expand its edges. TRESOR’s guiding vision: preserve the roots but push the sound forward.

“My role on the album was to help shape a new sound, what we call the future sound of Congolese music,” says TRESOR. “It was about keeping the roots of Congolese music in place but opening it up to more African influences and allowing it to evolve.”

That philosophy runs through the album’s musical language. XX blends Congolese foundations with Afro-house, pan-African fusion, Caribbean textures, and forward-facing production choices designed to introduce new dimensions of Fally Ipupa’s artistry. Rather than repeat legacy formulas, the project positions reinvention as a form of celebration.

Among the defining records is “Alifa,” featuring DJ Maphorisa and TRESOR, a high-energy Afrobeats release with strong dance-floor intent and pan-African anthem potential. “Jam,” featuring Wizkid, stands as a major cross-cultural moment on the album, built with clear global reach. “Isoler,” a French-language record shaped with South American influences, is positioned as a vibrant European-facing release with France as a priority market. Together, these songs reflect a campaign strategy designed to move across territories, audiences and formats.

“This album is sonically bold, brave and, from a Congolese perspective, very avant-garde,” TRESOR adds. “We created something that can show a different side of Fally Ipupa and connect him with different audiences across the world.”

Beyond sound, TRESOR’s role extended into coordination across teams, creatives, and territories, ensuring a unified vision across multiple creative ecosystems. He also brought in key collaborators from Jacquel Entertainment’s network, including Batundi and Rudolf Willemse, reinforcing a growing African creative infrastructure built for global export.

“I’m on a mission to help shape a new perception of African sound,” he says. “I want to be part of pushing boundaries for African music globally, and this album is part of that mission.”

The album itself reflects that ambition, balancing celebration, emotion, and experimentation, where even moments of melancholy are carried through rhythm and movement. A duality that has long defined Fally Ipupa’s artistry, now expanded through TRESOR’s lens.

For TRESOR, the project also carries personal weight. “It’s one of the proudest works of my career,” he says. “It’s the first time I’ve been able to help shape a project of Congolese descent on this level outside of my own music.”

He also hints at the early stages of a new creative chapter, revealing that he has begun developing his first French-language project through writing and recording sessions in Paris. The work remains in its formative stage, but it reflects a widening of his artistic scope as he explores new linguistic terrain while staying anchored in the African-rooted sonic identity that defines his broader catalogue.

With XX, TRESOR extends his influence beyond the traditional boundaries of production and songwriting, positioning himself at the center of one of contemporary African music’s most ambitious cross-continental collaborations. The project not only reinforces his role in shaping the future sound of music but also highlights his ability to operate as a multi-dimensional creative force across executive production, direction, writing, and performance.

Connect with TRESOR:
IG: tresorofficial
TikTok:  Tresorofficial_
X: tresorofficial